Linecard · by Torinit

An application engineer's brief.
On every OEM in your territory.

Linecard reads each prospect's website, maps their machines to your manufacturer lines, and writes a brief your rep walks into the meeting with. A day of research, delivered in minutes.

linecard.ai · on-demand
Research a company
Crawling website
Extracting product lines
Matching against portfolio
Writing brief
Awaiting input
Brief will appear here
The brief

This is what shows up on a rep's desk.

Every brief follows the same structure. Every field traces to a source. Every recommendation carries a confidence level.

Prospect Brief · v1Tier 1
ACME Packaging Co.
Case packer manufacturer · Bloomington, IL · ~120 employees · Family-owned since 1987
Portfolio mapping
XR-200 Case Packer
Yaskawa GA500 · 5HP · 480V
Spec match
PL-40 Palletizer
Schneider TeSys D
Application match
CX-Conveyor system
Rittal AX enclosures
Portfolio relevant
Engineering insight

The XR-200's multi-servo design implies 480V 3-phase supply. GA500 with Safe Torque Off gives a clean path to SIL2. Recommend standardizing across throughput points.

Conversation starters
  • “I saw your XR-200 runs 5HP at 480V — we stock GA500 in that config.”
  • “Your Bloomington expansion — any Q3 automation budget?”
  1. 01

    Company intelligence

    A factual snapshot — what the OEM builds, where, revenue range, ownership, hiring signals, recent news. Everything traceable to a source.

  2. 02

    Portfolio mapping

    Machine-by-machine matches from the prospect's product lines to your manufacturer portfolios. At the product-family level, not the catalog level.

  3. 03

    Confidence badges

    Every match carries a confidence level: spec-matched, application-matched, or portfolio-relevant. Reps know what's certain and what's positioning.

  4. 04

    Engineering insight

    Observations a controls engineer would make — thermal management, safety architecture, communication backbone. Not marketing copy.

  5. 05

    Conversation starters

    Two or three specific, tailored talking points the rep uses verbatim. Nothing generic. Nothing AI-smelling.

Three movements

Three movements. Fully AI-driven.

Every step is structured. Every output is auditable. Built for sales reps, not analysts.

  1. 01

    Ingest

    Reads your ERP. Learns your best customers.

    Three years of Schneider, Yaskawa, and Rittal transaction history from Epicor Eclipse, SX.e, P21, or Infor. Linecard builds a profile of your best OEM accounts — that profile becomes the template for discovery.

  2. 02

    Research

    Finds every OEM. Reads their machines.

    For every prospect in the territory, Linecard reads the website, spec sheets, and job postings — extracting machine types, product lines, and automation specs. At scale. In parallel.

  3. 03

    Deliver

    Writes a brief your best engineer would sign.

    Linecard maps each prospect's machines to your portfolios at the product-family level, then generates a branded, print-ready brief with confidence badges, engineering rationale, and conversation starters.

Built for

Different seats at the table. Same tool.

Every persona in your distribution org gets something specific out of Linecard. Pick yours.

For reps

Day one you walk in prepared. Every day after, you stay there.

01

Day 1 in the portal.

Log in. See every OEM in your territory ranked by fit. Click any one — machine-by-machine matches, confidence badges, conversation starters. One click to the printed PDF.

linecard · portal
02

Voice, not AI-speak.

The prompt is the product. Built with a real application engineer in the room. It shows.

Generic outreach

“Hi, we offer industry-leading automation solutions. Let's connect to discuss your needs.”

Linecard brief

“Your XR-200 multi-servo design points to 480V 3-phase. GA500 with Safe Torque Off covers that cleanly — happy to walk through the SIL2 path.”

03

Any company. 8 minutes.

Got a lead from a show, a referral, a cold email? Type the name. Eight minutes later the brief is yours.

linecard.ai · on-demand
Research a company
Crawling website
Extracting product lines
Matching against portfolio
Writing brief
Awaiting input
Brief will appear here
For sales leaders

A fully tiered pipeline. Without asking a rep to prospect.

01

Coverage, tiered.

Every OEM in your target vertical found, scored, and tiered. Day one visibility into the whole territory.

Tier 138
Tier 274
Tier 3112
224 prospects · Illinois + Indiana sample
02

Rollout in a week.

No new CRM. No new workflow. Pilot on two reps in week one, full team in week two.

  1. Day 1ERP export
  2. Day 2Portal configured
  3. Day 3First briefs
  4. Day 4Pilot reps
  5. Day 5Team onboarded
03

Runs on your ERP.

Standard customer + transaction + item exports. Most IT teams pull them in a morning. We never touch production.

Epicor EclipseSX.eP21Infor
For principals

Before adding reps, fill the wallets you already own.

01

Wallet-share, quantified.

Gaps quantified per customer. Conversion in weeks, not quarters. The fastest revenue a distributor can find.

Customer X — gap analysis$127K / yr

Yaskawa VFDsmatched$127,000
Schneider PLCsgap$0
Rittal enclosuresgap$0
Motor controlsunder$14,200

Buys $127K/yr in Yaskawa VFDs but $0 in Schneider PLCs or Rittal enclosures — products their machines clearly need.

02

Your brand, your taxonomy.

Every brief goes out on your letterhead, built from your manufacturer lines and your engineering voice.

03

Founding-partner terms.

The first distributors in each territory lock in permanent preferential pricing.

Founding partner
Locked-in terms

First distributors get permanent preferential pricing. The window closes once the cohort is filled.

Built on real distribution data

Numbers that matter to reps.

On-demand speed, full-territory depth, and confidence you can stake a meeting on.

0 min
On-demand brief
Website crawl to print-ready PDF.
0 yrs
Transaction history
Ingested, mapped, learned from.
0+
Manufacturer lines
Three at launch. The long tail on the roadmap.
Lines Linecard is mapping next
Schneider ElectricYaskawaRittalAllen-BradleySiemensOmronPhoenix ContactBeckhoffMitsubishiEatonABBSEW-EurodriveFestoParkerWAGOSchneider ElectricYaskawaRittalAllen-BradleySiemensOmronPhoenix ContactBeckhoffMitsubishiEatonABBSEW-EurodriveFestoParkerWAGO
Questions we hear often

The questions that come up before every demo.

Book a demo

Pick a company. We'll write the brief live.

Twenty minutes. Bring an OEM name you've been trying to open — we'll run Linecard end-to-end: research, matching, and the final brief your rep would walk in with.

  • Works with Epicor Eclipse, SX.e, P21, Infor.
  • Ships with Schneider, Yaskawa, Rittal. More on the way.
  • Early-access pricing for the first cohort.